The Canon Digital IXUS 980 IS is available in a stylish black and silver. It boasts a massive 14.7 megapixels and has a 3.7 X optical zoom. Known as the PowerShot SD990 IS in the USA, the IXUS 980 allows major creativity with your picture taking as you can control manual settings including shutter speed, aperture and ISO.
These features were once only available on SLR cameras so it is a major stepping stone for the Canon point and shoot range. Canon has also introduced the new QuickShot mode which by using the viewfinder for framing and focusing shots, virtually eliminates shutter lag. The Ixus 980 features Canon’s new DIGIC 4 image processor which is the latest technology to reduce noise in images and make picture taking faster and easier than ever. The Ixus 980 also captures 30fps VGA video shooting with superb results. This camera is really impressive and perfect for someone looking to get creative with their photography.
Compression technology has been introduced to allow the 980 to store 40% more video than its predecessors on the same sized memory card with no reduction in the quality of the footage. Face detection technology is improved, which focuses and captures all the faces in the photo, making portraits and group shots turn out better than ever. If you’re someone who likes to capture moving images, you’ll be blown away with Canon’s Motion Detection Technology which locks in on moving objects and adjusts the ISO to prevent image blur.
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Price Range: $100 - $250