Fujifilm FinePix X100

Our Price: $1097

Have you been anticipating the release of the Fujifilm X100 as much as I have? There's been a huge gap in the market for a camera like this for much too long. It used to be the case where if you wanted to take creative shots and experiment with things like focus and dynamic range, you had no choice but to buy an DSLR camera. There were attempts at introducing pocket sized creative cameras but these fell short because of poor sensors. With the X100, Fuji have promised to change this. The design of the Fuji X100 is very striking and the reason that most people fall in love with it at first glance. It has a very well-built, solid feel that so many people love about the Sony Alpha NEX-5. The casing looks more like a retro style camera though, the kind that the lomography cameras try to replicate.

With the Fujifilm X100 comes the world's first hybrid viewfinder. This viewfinder marries the window-type bright frame optical viewfinder found in rangefinder-type classic film cameras with the newer electronic viewfinder system found in mirrorless digital cameras. This is the kind we find in most compact cameras. This creates a unique experience where the Hybrid Viewfinder displays the shooting frame as well as electronic shooting data simultaneously. The image quality from this camera is great. You get a 23mm Fujinon Lens which gives you a focal length of 23mm (35mm equivalent) and a widest aperture of f/2. The images are very sharp at f/2 and the colors are really superb. There is a HD movie mode too that lets you take 720p high-definition video. You can get really creative with this too, creating soft backgrounds or sharp focus.

The combination of the optical viewfinder and the analog controls make this camera feel really unique. Adjusting the settings, especially the focus makes for a really nice experience. It feels great in the hand and is extremely responsive and quiet. There is even a mode that makes all camera operations completely silent. Anyone who wants to get back to the reel roots of photography while enjoying the affordable of digital over film will love this camera. We've got special offers on the Fujifilm X100 so pick one up today.

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Last updated: Tuesday, November 12, 2019

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